In the world of SSL/TLS, EV certificates are the gold standard, or maybeeee we can call it the “green” standard. This complete SSL solution not only encrypts your website, safely protecting user information from prying eyes, but it also comes with a variety of extra premium features that have proven to boost trust & clearly demonstrate that you’re in fact someone safe to do business with. The main way EV certs do this is by way of the green address bar!
Not just anyone can obtain an EV certificate that activates this globally trusted & recognized green bar (especially no malicious or fake site), because the issuing Certificate Authority (CA) has to first complete a thorough validation process to verify & ensure you’re actually a legitimate business. So, if you’re a real business and you’re looking to maximize trust, boost conversion and align yourself alongside the big shots of the Internet – ya’ know, the companies that people already know and trust – then EV is the only way to go since you’re trying to win online.